Gerard Kleisterlee, President and Chief Executive Officer of Philips commented: "Our Simplicity Event marks a real milestone in the transformation of Philips into a truly market-driven company. Today, many companies recognize the role of design-led innovation. But we at Philips have gone one step further with a special differentiator in this area: we believe in simplicity-led design. We have focused and refined our thinking on design-led innovation and the result is simplicity-led design, which is our springboard to even greater innovation. In 2004, new products accounted for 38% of group revenues and for this year, our target is 42%." Supporting the company's commitment to 'sense and simplicity', Philips also used the first anniversary of its brand positioning to unveil creative work from the second wave of its brand campaign for 2005. Being rolled out in nine markets from September, including: China, France, Germany, India, the Netherlands, Russia, Spain, UK and US, the campaign will cover TV, print, outdoor and online media. The event was supported also by the publication of the Next Simplicity Book, to provide a full overview of the design concepts demonstrated in the showcase and to explain the simplicity-led thinking that was used in their development. It also features a review of the work of the Simplicity Advisory Board (SAB), a think-tank created to advise and inspire Philips across a wide range of design-led issues. The Paris event, taking place over four days, features important presentations from Gerard Kleisterlee, President and Chief Executive Officer of Philips and Andrea Ragnetti, Chief Marketing Officer, reporting on the deployment of the new brand positioning and showcasing the company's vision for the future. |