Philips showcases consumer insight-driven lifestyle innovation at IFA

IFA 2008, Berlin, Germany – Philips is to showcase how it is making a difference in the consumer lifestyle market by presenting its latest range of home entertainment and home appliance products at this year’s IFA, taking place from August 29 to September 3.

Philips highlights include three exciting additions to its television family: the ultra-thin (38mm) Philips Essence; the EISA award-winning LED backlighting LCD TV; and the next generation of the iconic Aurea FlatTV. To complete the home cinema experience Philips is also presenting a new 9.1-channel surround sound home theater system, along with its unique home cinema solution, CinemaOne, For music lovers Philips brings a new Streamium Wireless Micro HiFi system as well as the Philips Network Music Players. The latest Philips Swarovski Active Crystals and other lifestyle innovations including the Philips Wake-up Light and SENSEO® Latte Select coffee maker round up Philips extensive show.

Retailers, journalists and consumers visiting the Philips stand at IFA will be able to see:

• The new television line-up including LED Backlighting LCD TV,  Essence TV, the next generation Aurea Flat TV the 9700 Series and the 9600 Series.

• The latest innovations across home cinema, including CinemaOne, the all in one home cinema; the HTS8140 Soundbar with Ambisound,  and the much requested white version, the HTS8150 Soundbar with Ambisound.

• New developments in the audio range of products: the EISA award-winning Streamium Wireless Micro Hi-Fi System, the new range of Network Music Players and the latest offerings from the GoGear range of portable AV players.

• A selection of home appliances including the new SENSEO® Latte Select coffee maker; 2008 Aluminium Collection of kitchen appliances; newly introduced Energy Efficient Kettles; Azur Ionic DeepSteam iron; and ErgoFit vacuum cleaner.

• A broad selection of peripherals and accessories, including the new Philips WIFI PhotoFrame; latest Philips Swarovski Active Crystals; ultra-slim ID555 DECT cordless telephone; Philips DLO-Jam Jackets; and TransDock accessories.

• Other Philips lifestyle offerings, including: the next generation Philips Wake-up Light; Philips SalonStraight Sonic hair straightner; Philips Nivea for Men shaver; and Philips LivingColors Mini.

• Advanced technology applications by Philips Research are on display in the FutureZone. Highlights include SimplicityLabs - a new online research environment; and an ultra-thin backlighting technology for a 32” TV prototype.

Philips Stand
See Philips at IFA 2008 in Hall 22a of the Messe-Berlin
from August 29 – September 3, 2008
www.philips.com/ifa

Philips Press Conference, Thursday 28 August
Timing: 15.00-16.00 CET
Speaker: Reinier Jens, Executive Vice President and Cluster Leader, Philips Consumer Lifestyle Western Europe & North America
Location: Hall 22, Messe Berlin

Philips Keynote Speech, Friday 29 August
Timing: 15.00-15.45 CET
Speaker: Andrea Ragnetti, Executive Vice-President and Chief Executive Officer, Philips Consumer Lifestyle, Member of the Board of Management, Royal Philips Electronics
Location: Hall 7.1a, Messe Berlin

Visit www.philips.com/ifa for more information