Backgrounder

Royal Philips Electronics has today announced its next steps to grow the company further in the areas of Healthcare, Lighting and Consumer Lifestyle. Through "Vision 2010", Philips also aims to achieve higher levels of operating profitability. As part of "Vision 2010" Philips plans to simplify its business structure by creating three core sectors fully aligned with its markets: Philips Healthcare, Philips Lighting, and Philips Consumer Lifestyle. "Following the successful implementation of our 2004 -2007 strategic plan, we are well on track to deliver on our objective to achieve above 7.5% EBITA in 2007. The time is right therefore to give our stakeholders a clear blueprint of what we want Philips to be in 2010," commented Gerard Kleisterlee, Philips' President and Chief Executive Officer.

Philips redefines the home entertainment experience with a unique new approach to television – Aurea - which goes on sale in Europe next month. The Aurea experience is like stepping through a window into a different world, as scenes radiate an aura of light and color beyond the frame. The result is a totally immersive, ambient viewing experience.

Philips’ Ambient Experience Design harnesses technology to enhance patient comfort and understanding, while providing a personalized experience that eases anxiety. The new concept for hospital care refocuses space, lighting and technology to create a positive experience for patients as well as hospital staff.

Light is a very important part of people's lives whether at work, traveling, shopping, at leisure, or in the home. Today we can help create ambience in every home with the new LED-based LivingColors, which allows people to choose from 16 million different light colors in various intensities.

The Philips juicer with its powerful motor turns fruit and vegetables into delicious juices instantly. The extra large feeding tube takes whole fruit and vegetables, so you don't need to cut or chop them anymore.

Philips has introduced a stylish new home cinema system, the Philips HTS8100 that offers consumers a more convenient way of experiencing surround sound - without the hassle of multiple speakers or wires.

CEO Philips Medical Systems Steve Rusckowski, CEO Gerard Kleisterlee, CEO Consumer Electronics Rudy Provoost and CEO DAP Andrea Ragnetti, announced Philips' vision for 2010.

The media briefing will start at 12:00 PM CET on September 10, 2007.

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• Consumer Electronics
• Domestic Appliances and Personal Care (DAP)
• Lighting
• Medical Systems