Having launched its new brand positioning and 'sense and simplicity' promise in September 2004, Philips has now taken another significant step on its journey to simplicity through the inauguration of its Simplicity Advisory Board. This board will bring an outside perspective to the insights Philips itself acquires constantly, adding its own insights into what people want from Philips in its key domains of healthcare, lifestyle and technology. |
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The Board members are all top professionals in the fields of healthcare, lifestyle and technology. Collectively they represent diverse cultural and professional backgrounds. However - like Philips - they all share a passion for simplicity, which they apply throughout their work. |
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Over the next 12 months, the group will act as a Philips-wide think tank and reference source. Through their involvement, they will add to the company's understanding of how it is perceived externally and help it in producing products and services that will bring simplicity into people's lives. |
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Andrea Ragnetti, Philips Chief Marketing Office, member of the Group Management Committee and chair of the Simplicity Advisory Board, explains: "We aim to use the collective experience of the Board to further drive creativity and thought leadership that will enable Philips to strengthen its position in healthcare, lifestyle and technology domains. |
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Who’s who on Philips’ Simplicity Advisory Board |
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The five inaugural members of Philips' Simplicity Advisory Board members bring together a wide range of expertise relevant to the company's main sectors of operation and target markets. |
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Dr Peggy Fritzsche is the former President of the Radiology Society of North America. With over 25 years' experience in medical imaging, Dr Fritzsche is noted for her interest in how technology can improve healthcare and simplify patient experiences, and believes in combining knowledge, compassion and communication skills to improve patient experiences. She is also a driver lobbying legislators on medical concerns. From 1991, Peggy Fritzsche has been the medical director of two outpatient imaging centres in California. She is responsible for magnetic resonance imaging (MRI) and positron emission tomography (P.E.T.) examinations. |
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Gary Chang is an award-winning architect and interior designer who has contributed to several futurist projects including the Alessi 'Tea and Coffee Towers 2003' series and the 'Suitcase House' at the Artists' Commune on the Great Wall of China. Renowned for simple design and clean lines, Chang focuses on the quality of space and creating meaningful architecture. He founded his own architectural practice, Edge Design Institute, in Hong Kong in 1994, and combines this with a variety of teaching roles. |
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John Maeda is a world-renowned graphic designer, artist, and computer scientist at the MIT Media Laboratory. He has pioneered the use of the computer for people of all ages and skills to create art. Maeda, who has been teaching at MIT since 1996, holds the E. Rudge and Nancy Allen Professorship of Media Arts and Sciences, and is director of the Lab's design-oriented Physical Language Workshop. He is also the co-director of SIMPLICITY, a radical re-examination of ways of breaking free from the complexity of today's technology and intended to redefine the way users relate to that technology in their daily lives. In 1999, he was included in Esquire magazine's list of the 21 most important people for the twenty first century. |
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Sara Berman is one of the UK's most successful young and upcoming fashion designers, with her own-name label now in its ninth season. While studying at the acclaimed St. Martins College of Art and Design (London), Sara created a small cult collection that has grown into an established label now sold in 50 high-profile stockists worldwide. During her time at St. Martins, Berman worked with leading designers including Jasper Conran and Armani, and sold her own-label collection to stores in London including Harrods, Joseph and Fenwick Bond St. |
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Ken Okuyama is creative director at the Turin-based design agency Pininfarina, where his designs include the latest Ferrari Enzo and the Peugeot Nautilus. He has previously worked for General Motors and Porsche and, as founder of the Newton Design Lab, Okuyama, continues to provide consultancy to global automotive companies such as Maseratti, Alfa Romeo, Honda and Mitsubishi, as well as to various entertainment companies. He is also involved in designing humanoid robots and furniture, has a number of teaching posts, and is a professor at the Art Center College of Design, in Pasadena, California. |
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