Fractal ‘Living jewelry’, new provocation of the Philips Design Probe team

December 8, 2008

Eindhoven; August 2008; Fractal is the newest addition to the Skin Probes, part of the Philips Design Probes Program. This “living jewelry” invites modern materials and electronics to play the role of precious metals and gem stones. The opacity, color and intensity of the light emitted by the fractals, change in response to the activity and context-of-use of the person wearing it. In essence, Fractal becomes an extension of the human body itself


As part of the ongoing Design Probes Program, Fractal continues the theme of the body as a platform for electronic functionalities and investigates ‘analog’ phenomena such as emotional sensing as well as exploring sensitive technology.

Fractal

About Fractal
Attaching stones and metals to the ears, and hanging necklaces around the throat and wrist developed a set of cultural and behavioral patterns that has barely changed in thousands of years. Materials gained value through their ability to emit or reflect light. Precious stones, gold, silver and platinum were sought after because they appeared to create light. This Probe has explored ways in which Plastics and synthetic materials can attain the qualities and value of the “noble materials” of conventional jewelry.


Fractal is ‘living jewelry’ as it has a range of behaviors that are stimulated by muscle tension and proximity. Performance sensing technologies enable integrated led light to detect changes in the wearers muscle tension and movement as well as other people in close proximity and respond by pulsing. Traditional LED lighting can be cold and uninviting but Fractal uses materials to diffuse, focus and filter the light, giving a warmer, soothing lighting experience.


Unlike a cut and sewn garment, Fractal is made using product materials and processes. This opens up the possibility of ‘Hybrid’ forms and new functionalities in the search for solutions in the spaces of traditional apparel functionality - thermal protection, structure and support, water resistance, providing modesty, flesh control, and the ever-changing style calendars.


Why ‘living jewelry’?
As with all Design Probes projects, Fractal has three main objectives; to challenge design, to explore new technical issues and to develop applications that question and confront cultural norms. With Fractal, in terms of design, Philips Design was interested in the fusion of apparel and jewelry, while technically the challenge was to achieve specific effects using hybrid materials and biometric sensing. The project aimed to create a body piece using jewelry to partly achieve the function of apparel that was manufactured using non-textile materials and non-apparel assembly methods.

 

Explorations such as these provide very valuable input for future business activities. The interaction between the human body, apparel and the near environment is seen as one of the next big challenges. That is why explorations into interactions between body and body, and body and space is essential knowledge building to help design products and experiences that people find considerably more enriching and appealing.

Fractal

About Design Probes
Philips Design Probes is a dedicated ‘far-future’ research initiative to track trends and developments that may ultimately evolve into mainstream issues that have a significant impact on business. The Probes generate insights from research in five main areas; politics, economic, culture, environments and technology futures. With the aim of understanding ‘lifestyle’ post 2020, the program aims to identify probable systemic shifts in the social and economic domains likely to affect our business and create intellectual property in new areas. It challenges conventional ways of thinking to come up with concepts to stimulate debate. Deliverables range from scenarios and narratives to the creation of experience prototype and IP fortressing.

 

 

For further information, please contact:
Philips Design/ Communications
Ingrid Bal
Press Officer
Tel: +31 4027 59342
E-mail: ingrid.bal@philips.com
Website: www.design.philips.com


About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.

 


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