Philips home entertainment concept that suits your style and interior. "Flavors" - TV you change

Philips Simplicity Event, Moscow, Russia –  At the 2008 Simplicity Event held at the Red Square in Moscow today, Philips illustrates its brand promise of “Sense and Simplicity” with a broad range of products and concepts that are easy to use and designed around the consumer. Flavors is an exclusive home entertainment system that can be customized to match your style and interior.

Flavors - how it works

Consumers can now choose how their home entertainment systems look and can now adapt their products as often as they desire to complement their changing style. Designed based on feedback from consumers who have long expressed a need to move away from standard black electronics products, Flavors is a stylish, slim and flat high-gloss white TV with removable frames. The removable frames are available in a variety of colors and patterns that can be customized and taken on and off the front of the TV in a matter of seconds. A matching Flavors home theater system also has interchangeable frames.

Flavors has a 360 degree design to be admired from all angles

Flavors - cable management

Flavors is targeted at consumers who want fashionable objects for their home, so Philips has styled every aspect of this television. The TV has been designed to be viewed from 360° - because the fit with a consumer’s home interior is so important. Flavors has also been designed with Simplicity in mind.

 

  • The TV looks great ‘naked’ without any frame in its glossy white finish, but looks even better with a frame on it, which can be chosen to match a consumer’s personal style.
  • The frames can be exchanged at any moment for another frame in a different color, pattern or material using hidden magnets inside the TV. The same principle applies to the Home Theater System.
  • Given the attention to detail in the 360° design, there are no big holes or electrical parts visible on the back of the TV – it has a smooth finish.
  • The Flavors TV has been specially designed to hang on the wall. Philips provides a wall mounting system which makes it very simple to hang, fitting the TV tightly onto the wall. The wall mounting system is only 16mm thick (one of the tightest hanging systems on the market) and consists of one easy-to-hang piece which makes it easy to hang the TV straight. This means that no measuring or fussing around is needed; the TV can be easily installed and effortlessly adjusted.
  • The white cables have been designed to tuck in neatly behind the television into one cabinet and to blend with white walls (as opposed to standard black cables).
  • The remote control is in high-gloss white to match the pure design of the television.
  • As a final touch, the Flavors products come with a choice of on-screen menus that match the chosen design of the frames. So that the frame around the screen matches what’s on the screen (for example, a Pink Passion frame with a Pink Passion on-screen menu).

Flavors has been launched in Italy in September 2008 but tested worldwide
The Flavors concept has been tested with over 3000 consumers in 8 countries, and all countries loved the idea. Philips chose to launch Flavors in Italy as Italians are famous for being design-oriented and are confident in expressing their own style.
 
Philips launched 12 frames for consumers to choose from in Italy, which were chosen as the most popular after testing over 70 frames with consumers. Both the TV and the HTS frames available are colored, patterned or consist of real materials – and include today the Blue Azure (colors), Red Chili (colors), Yellow Sun, (colors), Black Night (colors), Pure White (colors),Silver Garden (pattern), Night Garden (black pattern), Pink Passion (pattern), Silver Ripple, (pattern), Blue Fusion (pattern), Aluminum Dusk (real materials, black) and Aluminum Pure (real materials, silver).

Flavors - Azure & Pink

Flavors includes the latest future-proof home theater technology
Flavors includes the latest technology, to ensure that the total home entertainment system is completely future-proof.

 

  • The 42” TV has a full HD LCD display with a 1920x1080p resolution; the 32” model and 22” model are HD ready.
  • All three TV models include Pixel Plus HD for better details, depth and clarity in the picture.
  • Dynamic contrast ratio of 30000:1 in all 3 model sizes.
  • Response time of 5ms in all 3 model sizes.
  • 2 SCART connections and 2 HDMI connections on the 42” model and 32” model.
  • DVD Home Theater System includes Dolby Virtual Speaker for a theater audio experience, provides HDMI 1080p audio upscaling for sharper pictures, and Hi-Speed USB 2.0 link to play media for USB flash drives.

Flavors – TV and home theater system pricing

Flavors - designed to hang

The Flavors TV consists of 3 model sizes, 22”, 32”’ and 42”. The Flavors TV is supplied with one frame in the shop which consumers can select themselves from the choice of frames available. After registering online, consumers can choose a second (free) frame for their TV. Additional frames can then be ordered online as desired. The ordering process for the home theater system is the same as for the television. Frames can be removed and exchanged in a matter of seconds, using a system of hidden magnets, which have no effect on the picture quality or performance of the television.

Philips Simplicity Event 2008 in Moscow

For further information, please contact:

Katy Hartley

Philips Consumer Lifestyle
Tel:  +31 6 22 23 28 01   
Email:  katy.hartley@philips.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.