Philips EcoClassic50/MASTERClassic/ MASTERClassic wins Gold iF product design award

A perfect atmosphere can be created while saving energy

Eindhoven, The Netherlands - Royal Philips Electronics (NYSE: PHG, AEX: PHI) has won the much sought-after Gold iF product design award for the EcoClassic50/MASTERClassic/MASTERClassic energy saving lamp. This accolade crowns another extremely successful year for Philips in this renowned and prestigious international design competition, in which it picked up a total of 27 awards.

EcoClassic50

Gold winner
EcoClassic50/MASTERClassic/MASTERClassic is the first ever energy saving lamp purposely designed not only to give excellent light quality but to suit fixtures where existing energy-savers could not be used. From hotel chains to lights in the home, the lamp helps save energy without compromising atmosphere or visual effect of the lighting installation. The lamp’s state-of-the art design uses beautiful halogen light and is perfect for transparent lighting casings or open luminaires. The EcoClassic50/MASTERClassic is the world’s most efficient halogen energy saver. It saves 50% energy, is dimmable, has instant start and a lifespan of 3 years. While the EcoClassic50/MASTERClassic is targeting the consumer market, the Philips MASTERClassic is its professional equivalent.

 

“This year, authentic products were clearly favored in the iF product design awards. No fusion, no retro, no ‘pretending’: Only those who recognize product simplicity and ease of operation can be successful in the long term and help shape the ‘new modernity’!” says Fritz Frenkler, chairperson of the jury. With 2,771 submissions from 35 countries around the world, the number of entries in the popular iF product design awards was up by 20.9% in 2008 compared to the prior year. 821 of them celebrated their iF product design award with the opportunity to participate in the Hanover exhibition. 50 of the 821 award winners received an iF gold award.

 

The underlying goal of design at Philips has always been to bridge the divide between people and technology, adapting technologies to meet people’s needs more effectively. Philips Design applies this belief to all areas and this year, products across the company’s three sectors – Consumer Lifestyle, Healthcare and Lighting – have received iF product design awards.

 

Information on all Philips iF award winning products can be found at:  www.design.philips.com.

For further information, please contact:

Annemieke Strous

Philips Design
Communications/ Awards
Tel + 31 40 27 59 066
email annemieke.strous@philips.com


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 123,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.